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A
Domain Name is key to the success of your
website. Without one, your site doesn't really have
a home. A bad Domain Name can significantly reduce
the number of visitors to your site. The tips below
can help you focus in on the perfect name for you.
Get One Now
Domain names are disappearing at an alarming rate. Finding the perfect
one is becoming more difficult each day. Our recommendation is simple: If you ever think
you want a website, register
the domain name(s) today.
Find available names here, then register it.
You can
register it at that link, OR
let us handle the details of the domain at the
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Keep It Simple
One of the worst things an organization can do is have a domain name
that nobody can spell or remember. Take your time to search for a good,
simple & memorable name. You don't want your potential website
users frustrated every time they have to type in your website. Many
times this will be your customer's first impression of how your
organization conducts itself. Keep
this picture in your mind as you choose your domain name:
You
have a conversation with a potential client. You tell them
your website. They don't have to figure out how to spell it. When they
get to their computer, the name is easy for them to remember.
They go quickly to YOUR site and NOT to your competition's
website. As they browse your site, they have the thought that dealing
with you is smooth and not
complicated.
That picture above is
destroyed in an instant by
a name that is complicated or hard to spell.
Key Search Phrases
If your site will benefit or depend heavily on search engines to draw
users to it, then that should influence your domain name choice as
well. If a domain name itself includes some keyword(s) used to find a
site like yours, it usually improves search engine rankings also. In
other words, if your potential customers are going to search for
'widgets', if you include the word 'widgets' in your domain name (ie:
www.acme-widgets.com) then most likely your visitors will
increase because of a better search engine rating.
Multiple Domain Names
Sometimes it is very good to register multiple domain names for various
reasons:
If your domain can be spelled different ways, in order to avoid
confusion, register them, then we can forward the secondary name to the
primary name. Your organization may be known by two different names and
you need a domain name for both. You may want to keep your competitor
from using a domain name that is close to yours. The reasons could go
on forever, but if you have a doubt, probably just register the name.
If you change your mind in a year, don't renew it.
.COM?
.NET? .ORG?
Which should you choose? Should you secure several?
These are called TLDs or Top Level Domains. They are actually quite
flexible in use, although there are certain unspoken ideas concerning
TLDs. A common error is thinking that a commercial business MUST
use .COM or a non-profit organization can't use .COM. Although
this may be a good practice, it is not an absolute.
.COM, .NET & .ORG are the most commonly used TLDs in the
US. .COM is definitely the most widely used and
accepted. We have found that most internet users default to using .COM
when in doubt of which TLD to use. That makes a .COM domain name very
valuable to the site owner. In most cases we recommend looking for an
available .COM first. .NET & .ORG do take
second place to .COM, but not by much anymore. Where .COM is understood
to stand for a company or commercial sites, .NET is understood to stand
for networks or an internet site, and .ORG is widely accepted
as being non-profit or non-commercial sites.
You may choose to register multiple TLDs for different products, or
marketing strategies, etc. Many clients use multiple TLDs in order to
brand their name and prevent others from using the brand that they have
established. If this is your organization's approach, look for a name
that has at least .COM, .NET & .ORG available.
TLDs
and their usage:
.com/.net/.org/.info:
Generic TLDs - Open to any person or organization
.ws:
A good 2nd choice after .com/.net/.org - Stands for 'website' - Open to
all
.name:
Meant to be used by individuals, actual or fictional
.biz:
Meant to be used by businesses/commercial organizations
.us:
Meant to be used by US citizens/organizations - Widely thought to be
government sites
.mobi:
Mobile-compatible sites - Site must be in accordance with
mobile standards
.tv:
Meant to be used for television-related content, video or advertising
.jobs:
Used for sites w/job listings - Name must be based on legal name of the
organization
Search / Register
for a Domain Name Now!
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